CONTENTS POWER PLANT SEOUL — EST. 2024

PUPASTAGE — THE AI FILM SYSTEM BY BOK CORPORATION

Everyone is a director.

A century of filmmaking, rebuilt as a way of working with AI.
PUPASTAGE, where anyone can direct and everyone helps make the film.

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01 — VISION

100 years of cinema.
Rebuilt for AI.

PUPASTAGE takes 100 years of filmmaking
and rebuilds it as an AI collaboration system — an entirely new kind of AI production solution.

Script, storyboard, casting, location, shoot, edit. We kept the order a century of film sets refined — and put an AI colleague in every role. Directors direct, the AI crew splits the work, and the characters and locations creators make get cast in each other’s films. BOK Corporation is building PUPASTAGE into the standard tool for AI content.

100YEARSof film production
PUPASTAGEAI collaboration system
  1. 01

    Film
    Grammar

    The grammar of film, intact

    We turned the production order a century of sets refined into software. Directors work the way they always have.

  2. 02

    Agentic
    Crew

    AI crew

    Producer, writer, shot design — AI colleagues that understand the goal, move first and split the work.

  3. 03

    Everyone's
    Stage

    A stage for everyone

    Characters and locations anyone makes get cast in other films. Decisions and rights always stay with people.

Humans create. AI collaborates.

02 — WHY PUPASTAGE

PUPA n. pupa — the form just before the butterfly

  1. A pupa is not an ending. It is the moment right before a complete transformation.
  2. Because it has not yet decided what to become, it can become anything.
  3. The age of AI changes shape every day. Ride that change, and your idea spreads its wings.
  4. PUPASTAGE is the stage for that moment — so that anyone can direct.
PUPA0%

03 — PUPASTAGE

One stage.
Everyone's film.

An AI production system where everyone contributes

PUPA STUDIO turns scripts into film; with the Casting Board and Location, the actors and places creators make are used in each other’s work. Everyone who makes something helps make the film — that is PUPASTAGE.

MakeCharacters · locations→ Get castAppear in other films→ Become a filmPUPA STUDIO→ Grow togetherCredit flows to creators
  • NEWCasting BoardCASTING BOARDCreate your own characters and cast them. Your actors can appear in other films too.
  • NEWLocationLOCATIONReal places on the map or sets you build yourself — your own locations, from any angle.
  • NEW3D cam walking3D CAM WALKINGDraw the camera path in 3D space and shoot it exactly.
  • AI ProducerAI PRODUCERDescribe it — it plans, writes the script and moves the crew.
  • Storyboard bookCONTI BOOKDesign frame and direction for every cut and share it with your team.
  • Native directingNATIVE DIRECTINGYour script as written; dialogue stays in the original language.

BOK BUSINESS

One stage.
Four businesses.

All four of our businesses start from one stage: PUPASTAGE.

WHERE IT ALL BEGINS

PUPASTAGE

The production platform that rebuilds a century of cinema for AI collaboration — and powers all four businesses.

THE CREATOR’S COLLEAGUE

Just bring
the script.

In the end, content lives or dies by fun.
PUPA is the colleague who helps you tell your story in a fun, easy way. Bring one script — the AI producer carries it from there.

  • 01A colleague who designs funIt works out the rhythm and tension of every scene with you.
  • 02Make it by talkingNo complex settings — fix and polish through conversation.
  • 03One script, all the wayStoryboard, casting, shooting and edit — split between the AI producer and its crew.
PUPA PRODUCERLIVE
SCRIPTBREAKDOWNCASTCONTISHOTEDIT
YOU · script.txt

PRODUCER

Split into 12 scenes and 48 cuts. Two characters: Harin and Doyun.

PRODUCER

Character books are ready — same faces in every cut.

PRODUCER

The rooftop scene opens on a close-up to build tension. Storyboard done!

✓

First cut ready · 00:42

READY

04 — PUPA STUDIO · HOW IT WORKS

From script
to screen.

We carried the order of a real film set into software. From one script to one finished film, all on a single screen.

PUPA STUDIO — Script

S#12. ROOFTOP — NIGHT

City lights blur below. HARIN leans on the railing, staring at her phone.

HARIN
“Just once. I only wanted to show it once.”

Wind. The door opens and DOYUN steps in.

DOYUN
“Then show me now.”

ANALYSIS

Scene12
Cuts6
CastHARINDOYUN
LocationRooftop · Night
HARINCHARACTER · FRONT/BACK/BUST
DOYUNCHARACTER · LOOK LOCK
City tunnelSPACE · NIGHT
CUTIMAGEDIRECTIONSEC
01W.SDolly-in
Runs across the field
3.0
02M.SLow angle
Harin looks back
2.5
03C.UTilt-up
A flower blooms skyward
2.0
GENERATING 00:00:04:12
16:99:161080p5sAuto engine
REFINE“Only the selection — bigger petals, warmer light”
00:0000:0500:1000:15
V1
A1
SUB

Make your first scene today.

Start at pupastage.com→

05 — TECHNOLOGY

Built for
agentic creation.

Technology we designed for AI that understands how creation flows. Not one model, but many intelligences moving together as a team.

T.01

AI Producer

Describe it and it plans — then drives the storyboard book, character book and studio to build the scene. A conversational AI crew.

T.02

Native-language Directing

Reads Korean screenplay format and on-set jargon, splits scenes and cuts, and turns them into engine prompts. Dialogue stays in the original language.

T.03

Multi-engine Router

New AI video engines plug in fast, and each cut gets the engine that suits it best.

T.04

Consistency Engine

Character books and location settings keep the same faces and the same world across every cut.

T.05

Creative Ledger

Every generation and use is written to a ledger, so who made what — and who holds the rights — is always clear.

T.06

Open Agent Protocol

With PUPA MCP, outside AI agents can call PUPA’s planning and generation tools directly.

PARTNER WITH BOK

Let’s build the future of creation, together.

Studio for teams · Film production · Education · Partnership & investment — reach out anytime.

06 — WORKS

Made to move.

Ads and films BOK made with AI. Every scene became a lab for shaping Studio.

AI ad work
AI film work
AI ad work
AI film work
AI ad work
AI image work
AI film work
AI ad work
AI film work
AI ad work
AI image work
AI ad work
AI film work
AI ad work

07 — ABOUT

We are B.O.K.

BOK is our name — and the way we work.
Three letters hold everything we believe in.

B

Beyond
the Frame

We imagine past the edges of the screen. Technology is only the tool — the story is what we hold on to.

B / 01
O

Open to
Everyone

No gear, no crew, no résumé required. We open the doors of production to anyone with a story.

O / 02
K

Kinetic
by Nature

Still ideas into moving scenes. We build the power plant that makes content move.

K / 03

BEYOND · OPEN · KINETIC — BOK CORPORATION

08 — COMPANY

Small team,
big stage.

We are filmmakers building the tool we always wanted — set instinct and AI engineering in one team.

Illustrated portrait of CEO Bok Dong Choi
CEO

Bok Dong Choi

Bok Dong Choi

Illustrated portrait of CCO Young Kn Park
CCO

Young Kn Park

Young Kn Park

History

PUPA STAGE booth at SEOULCON 2024 SEOULCON 2024 booth

SEOULCON 2024 · DDP

  1. 2026

    Investment secured (investor undisclosed)

  2. 2025.02

    Corporate R&D lab established

  3. 2025.01

    Certified Venture Company (Innovation Growth) · SME certification

  4. 2024.12

    Main sponsor, AI content program at SEOULCON festival (DDP, hosted by Seoul) · Dedicated R&D department certified

  5. 2024.09

    AI content team formed

  6. 2024.06

    PUPA STAGE design completed

  7. 2024.04

    Cyrus Bike app development project

  8. 2024.03

    BOK Corporation founded

09 — CHANNELS

Follow
the stage.

Catch new work and PUPA news first on our channels.

10 — CONTACT

Let’s make
it move.

ADDRESS
SQT #302, 125 Sapyeong-daero 55-gil, Seocho-gu, Seoul, Korea
FAX
02-547-8104
BOK · SQT 302
Inquiry type

Send opens your mail app with your message addressed to bok@bok-corp.com.